Digital marketing intelligence and business decision support platform for companies that want to enhance their CRM information assets.

RFM segmentation (Recency, Frequency, Monetary)

It is a technique that uses three key factors - Relevance, Frequency and Monetary Value - to segment customers according to their importance. In this way, one can understand which customers are the most valuable and develop targeted marketing strategies.

Clustering MBA (Market Basket Analysis)

It is an algorithm that examines the purchasing habits of customers and identifies the products that are most frequently purchased together. This allows our customers to suggest related products to their customers, improving their shopping experience.

CLV analysis (Customer Lifetime Value)

It is a technique that calculates the monetary value of a customer over time. This helps companies identify the most valuable long-term customers and focus their resources on them.

EPB assessments (Expected Purchase Behaviour)

It is an algorithm that uses customers' historical data to predict their future purchasing behaviour. In this way, companies can anticipate their customers' needs and offer relevant products and services.

Analysis Churners (Lost Customers)

It is a technique that analyses data from customers who have abandoned the brand to identify the reasons for their departure. This helps companies improve the customer experience and reduce the abandonment rate.

Customer Explorer

Module for exploring the salient characteristics of customers to better support retail and contact centre operators.

CRM Intelligence

The highly customisable platform can be integrated with all marketing automation and campaign management software.
DAFNE enables you to gain a comprehensive overview of your customers’ behaviour through advanced analysis of buying trends and sales opportunities, and enable informed decisions based on accurate and reliable data.

  • Segmentazione RFM (Recency, Frequency, Monetary)
  • Clustering MBA (Market Basket Analysis)
  • Analisi CLV (Customer Lifetime Value)
  • Valutazioni EPB (Expected Purchase Behaviour)
  • Analisi Churners (Lost Customers)
  • Customer Explorer

Marketing Tools

With advanced analytics and customised reports, you can identify areas for improvement and make data-driven decisions to increase sales and customer loyalty. DAFNE is designed to help sales and marketing teams collaborate better, increase sales opportunities and improve customer satisfaction.

  • Segment Builder
  • KPI Builder